In October 2018, Uball, a basketball organisation for talentful youngsters came to the Hogeschool Utrecht to ask for help. They wanted to attract more sponsors, so they can continue to exist.
But how can UBall attract sponsors? And what is in it for the sponsors?
While doing crazy 8’s my team and I came up with the concept “The box of potential”. This naming for this box was a direct reference to all the potential the young players of the UBall team bring with them.
The end result is a personalized experience, inside a sponsor card. The receiver of this card, would open it and would see an explainer video about the mission of UBall. The end result can be seen beneath this text.