Campaign | Graphic design
In March 2021 HEMA franchisers reached out to Flixit. They wanted to get more engagement with their online audience. While working at Flixit, I developed the initial idea for this campaign.
The deliverables I made for this project were: An overall hero image for the campaign and a business presentation showing how this campaign would work.
To enhances the engagement between HEMA franchisers and their target audience.
The campaign is inspired by various quiz shows and riddles.
My initial idea was to call this campaign, “Brein Krakers”, which means “Brain Crackers” in english. Hence the logo depicts an active working brain.
“De slimste mens van…” (in english “The smartest person”), is an online quiz format, which enhances the engagement between HEMA franchisers and their target audience. This is done by customizing the questions in the quiz to fit with the town or village of which the HEMA franchiser is located.